Monty Bojangles: A Curiously Moreish Confectionery Packaging

A Quirky Adventure in Taste

The inspiration for Monty Bojangles came from the famous saying "curiosity killed the cat," which warns against unnecessary investigation or experimentation. However, Springetts Brand Design Consultants decided to flip the script and created a brand story where curiosity thrills the cat. Drawing inspiration from the quirky British traveler Michael Palin and Terry Gilliam's animated creations, Monty Bojangles embarked on thrilling taste adventures.

The packaging design reflects the brand's playful and adventurous spirit. Each box showcases a collage of Victorian etchings, original botanical drawings, and hand-painted illustrations, all set against a vibrant color palette. These unique collages create a visual world as exciting as the chocolates themselves, making Monty Bojangles truly stand out on the shelf.

One of the strengths of Monty Bojangles lies in its tone of voice, centered around the curious adventures of Monty himself. The product names, such as "Choccy Scoffy," add to the brand's quirkiness and become curiously moreish. By connecting Monty to the chocolates and emphasizing the idea of curiosity and seeking new tastes, Monty Bojangles sets itself apart from the competition.

The packaging is made from cardboard, ensuring a sustainable and eco-friendly choice. The box size measures 108mm x 108mm x 80mm, providing ample space to showcase the delightful truffles inside.

Springetts Brand Design Consultants faced the challenge of creating a brand story around a modern chocolatier, unique truffle flavors, and the indispensable family cat, Monty Bojangles. Through their creativity and innovative approach, they successfully crafted a brand that captures the imagination of consumers and leaves them craving for more.

Since its launch in September 2014, Monty Bojangles has received accolades for its exceptional design. The packaging design was awarded the Iron A' Design Award in 2015, recognizing its well-designed, practical, and innovative approach. Monty Bojangles' packaging not only meets professional and industrial requirements but also contributes to a better world by providing fulfillment and positive feelings to consumers.

With Monty Bojangles, Springetts Brand Design Consultants has created a confectionery packaging that combines art, design, and innovation. The brand's unique approach to storytelling and its commitment to delivering a delightful taste experience make Monty Bojangles a true gem in the world of chocolate truffles.